Visual Identity in Qatar
An identity is a system, not a logo file. We build marks, type, colour, and art direction that hold their shape from a phone screen to a facade on Lusail Boulevard.
Logotypes, type systems, and art direction with structural weight.
Bilingual identity is a craft problem, not a translation problem. An Arabic logotype needs to be drawn, not stretched, and the two scripts have to feel like siblings when they sit side by side on the same billboard.
We deliver systems teams can actually use: files organised properly, guidelines written in plain language, and templates for the formats you publish every week.
- Logotype and mark, Arabic and Latin↗
- Type system and typographic scale↗
- Colour system and usage rules↗
- Art direction and photography guidance↗
- Brand guidelines document↗
- Social, print, and environmental templates↗
How the work runs
- 01
Territories
Two or three distinct visual directions, each tied back to the positioning.
- 02
Refinement
One direction chosen and developed across real applications, not mockup clichés.
- 03
System
Type, colour, grid, and motion rules documented for both scripts.
- 04
Handover
Asset library, templates, and a guidelines document your team can run with.
Visual Identity in Qatar: common questions
- What does a visual identity project include?
- A full visual identity includes the logotype and any supporting marks, a typographic system, a colour system, art direction for photography and video, application templates, and a guidelines document. For Qatar-based brands it should also include a properly drawn Arabic logotype and Arabic typographic rules, not a stretched translation of the Latin mark.
- Can you design an Arabic and English brand identity?
- Yes. We design bilingual identities where the Arabic and Latin marks are drawn as a pair so both feel deliberate at every size, with typographic rules covering line height, weight pairing, and mixed-script layouts.
- How is visual identity different from a logo?
- A logo is one asset. A visual identity is the system that makes everything recognisably yours without the logo doing all the work: type, colour, image style, layout, and motion. Brands that buy only a logo usually end up looking inconsistent within a year.
- Do you provide brand guidelines?
- Every identity project ships with a guidelines document covering correct usage, spacing, colour values, type rules for both scripts, and examples of what not to do, so internal teams and external partners produce consistent work.
Let's make something
worth keeping.
We work with a handful of partners each year. Tell us what you're building - we'll reply within two business days.